Featured Hero: Sal DePaola - firefighter/entrepreneur/winner of Rachael Ray’s Five Alarm Cook-off4/11/2013
Sal and The Paint Brush Cover There is only one word to describe Sal DePaola and that’s FIRE! He puts out fire, cooks with fire, and has even invented a product called The Paint Brush Cover for the hardware industry, which is spreading like wildfire. Check it out. In 2006, when Sal was finishing the probationary period with the New York City Fire Department and was making beginner's wage, he decided to start his own painting company to supplement his firefighting income. This idea stemmed from a knack he had for painting since age 16. As his business took off and he learned the ins and outs of the trade, he stumbled upon a reoccurring problem with the high-quality paintbrushes he was purchasing - they were getting severely damaged. He wanted to prevent his brushes from ruin, thinking there had to be a better way to store them during and after each use. At the firehouse roundtable, and while munching on some good eats, Sal began brainstorming ways that could solve his contracting conundrum: a paintbrush cover. Companies have attempted to create such a cover, but have ultimately failed in one way or another. Sal instantly recognized these flaws and, with a lot of creativity, created the definitive solution: The Paint Brush Cover by Likwid Concepts. What sets Sal’s covers apart from the competition is its airtight seal. Special foam has been adhered to the inner tops of The Paint Brush Cover, which hugs paintbrush handles of various sizes (another bonus!), allowing zero room for air to sneak in. Because The Paint Brush Cover is airtight, the bristles on paintbrushes will remain intact thus extending the life. Paintbrushes can be stored for weeks, months, even years (if kept in a refrigerator) with The Paint Brush Cover! Sal and the rest of the gang at Likwid Concepts care about the earth, making The Paint Brush Cover eco-friendly. Its compactable size reduces the amount of material used in the manufacturing process and is 100% recyclable. (The nifty size also proves beneficial to painters who can easily store The Paint Brush Cover in toolboxes and/or buckets.) In addition, The Paint Brush Cover reduces paint waste in drains, therefore saving water, and completely eliminates the use of plastic wraps and zip-bags as makeshift protectors. For immediate purchase, please visit: www.thepaintbrushcover.com. The Paint Brush Cover is currently available in 80 stores throughout New York, New Jersey, and Connecticut, but is rapidly appearing on shelves nationwide. Sal will be at the National Hardware Trade Show in Las Vegas next month. If you are planning to attend, say hello! Tell him Dawn sent ya! There are more great products in development, so stay connected with Likwid Concepts and The Paint Brush Cover on facebook, twitter, linkedin. For a quick how-to, please watch the video below: Comments are closed.
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